![]() Ask them to share day-in-the-life or behind-the-scenes shots of them using your products. Give influencers a goal for how many posts to complete. Implement an influencer takeover: A great way influencers can draw attention to your brand’s social media sites is by taking control of the company’s social channels for the day.This keeps influencers’ work fresh and ensures that Gap continually receives a boost from its bloggers’ audiences. The site enables the content to have a permanent home once it’s lost momentum on social media, and Gap republishes influencers’ work on Instagram to raise awareness of. ![]() Create an online hub where content shared by influencers can live after it falls off customers’ Facebook feeds.Įxample: Gap’s hub features fashion influencers styling Gap products in their own unique ways. Make the most of an influencer’s content by reposting it on your own blog or social media channels. Repurpose influencer content: By nature, social media posts have short life spans.It was fun to read and the partnership was a natural fit. None of her content felt scripted or corporate. Through her blog and social media posts, Jacey’s followers got a look at the atmosphere the brand created for skiers in the popular resort town. The company encouraged Jacey to caption candid photos of people enjoying the atmosphere and sipping Veuve Clicquot products. Allow them to write in their style, choose their own graphics, and share content with their personality.Įxample: French champagne house Veuve Clicquot teamed up with fashion blogger Jacey Duprie of the site Damsel in Dior to promote its luxury après-ski yurt in Deer Valley, Utah. Don’t quash that creativity by putting too many constraints on them or parameters around the campaign. Give influencers space to create: Brands turn to influencers because these people are experts at developing engaging content.Learn from Tyson’s triumph and manage influencer partnerships to lift your brand from its social doldrums: It’s not enough to ask brand advocates to occasionally tweet your company’s content. It didn’t dictate which nugget creations influencers should make, and it encouraged influencers to write in their own voices that resulted in sentences like this, “Chicken nuggets will never be the same in our house, LOL.”įor Tyson, a hands-off approach with the proper influencers brought a family-first charm to its social feeds. ![]() It could have selected celebrities for greater reach, but its posts wouldn’t have had the same authenticity or earned the same social engagement.īut Tyson’s greatest – and perhaps least recognized – contribution to the campaign’s success is how it treated mom bloggers who participated. Of course, Tyson made a great move choosing mom bloggers to spotlight its chicken. The campaign netted Tyson 8.8 million social impressions in just four weeks, streaming past its goal of 2.6 million impressions over eight weeks. Tyson’s mom blogger militia was the perfect pairing for its family brand. Get Your Fans to Share Their Love: What Every Brand Can Learn From GoPro Social influencer triumph
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